Outstanding development boom in the DIY market in 2020. What will happen. farther?26 / 04 / 22 Visitors: 316
The volume of sales in the DIY market in 2020 amounted to 31 billion euros, which is 13% more than in 2019, with all the ways. The Federation of Household Goods Stores and the Association of Industrialists of the New Habitat decipher the research conducted in this sector.
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2020: an unusual year for the UK DIY market. While the first two months of 2020 showed an increase in the DIY market compared to 2019 (+3.4% of revenue compared to 2018), the health crisis disrupted this dynamic during the first containment. However, already in May, there was double-digit progress in the DIY market, which was facilitated by the UK fascination with home improvement. This background trend goes beyond the catch-up market, and in 2020, sales in the DIY market amounted to 31 billion euros, which is 13% more than in 2019, with all the ways. FMB / Federation of Household Goods Stores and INOH / Association of Industrialists of the New Habitat decipher a study conducted on the DIY market in 2020.
Despite the first two months of the year marked by ongoing strikes (yellow vests), the DIY market continued to grow. The first restriction in March-April, with the closure of some home goods stores and travel restrictions, led to a significant drop in sales (from -50% to -60%) and stopped this dynamic.
Since May, double-digit sales growth has reflected a trend beyond catching up.
A breakthrough in e-commerce.
The crisis in the field of healthcare, of course, contributed to the development of online sales, logically strengthening the net players (+84%). However, large DIY enterprises (GSB)they have organized and expanded their versatility, as evidenced by a significant increase in their online sales (+111%).
This crisis has changed the structure of the market. This led to the continued predominance of GSB (70% of the PDM value, with a slight deviation), the progression of net players (14% of the PDM value) and GSA (3% of the PDM value) and the stability of negatives (13% of the PDM value, with a slight decrease). fall).
It should be noted that with a market share reaching 3%, online sales in large office stores today represent a sales channel in itself.
A strong passion for tools and painting.
As of 2020, almost all shelves benefit from the dynamism of the market, with the exception of heating (+3%), which is exacerbated by low temperatures.
The main winners are undoubtedly tool shelves (+28%), which benefit from the appearance of new master craftsmen on the market, and paint (+22%), which after 3 years of erosion exploded in 2020. They are followed by home appliance stores (+20%) and jewelry (+16%), which is facilitated by the rush with wallpaper. These figures reflect the fascination of the UK with interior renovation and decoration, which are among the most affordable.
The woodworking and Carpentry department (+6%) is also showing very good growth, partly explained by the growth of remote work and the need to create suitable premises (office layout, shelving, etc.). The construction department (+6%), meanwhile, has taken advantage of this. professional development of masters.
In the field of plumbing/bathrooms /kitchens (+9%) and electricity (+11%), there is a more moderate growth. The UK, it seems, did not give priority to the layout of these premises, which require significant technical work. Accordingly, despite the fact that the coverage radius (+5%) is growing, it has suffered from the slightest dynamics in the bathroom and kitchen.
The radius of the garden (+14%) enjoys very favorable weather during spring containment, which, in particular, is reflected in the sales figures of garden furniture and swimming pools.
2021 : encouraging prospects.
Taking into account, in particular, the savings of the UK (200 billion euros), the government policy aimed at the reconstruction of buildings using energy, the behavior of new craftsmen and the increase in real estate transactions in the old ones, 2021 gives encouraging prospects for the market. Nevertheless, even if the situation is favorable, visibility in the second half of the year remains extremely low due to uncertain economic prospects (consequences of Covid-19, shortage of raw materials, etc.).
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